Attorney Case Study

About the company

A new law firm that focuses on employment law cases that is located in Portland, Oregon.

Ambitious goal of owning “employment law” and other themed keyword rankings on Google within Portland and all of Oregon.

"Jesse was highly recommended from an attorney friend who had obtained great results working with Jesse. Before Jesse helped, our site was hard to find on Google. With Jesse's help, our firm's strong reputation within the community is now accurately represented in Google searches. We have received an increase in calls and inquiries to our website from our heightened online presence. A lot of great clients in need of our help have found our firm online thanks to Jesse's help. Jesse is also trustworthy and transparent with results. He regularly goes over the basic metrics of how your firm is doing online and what further needs to be done. He is fair in his pricing as well. I highly recommend him to other law firms."
Robert Meyer
Owner, Attorney at Meyer stephenson

The Challenge

Meyer Stephenson was a brand new law firm established in 2019. The owner had ambitious goals with his website and online brand presence, such as: First page keyword rankings on Google as well as generating at least 30 phone calls a month from the website and their digital presence.

The Solution

Jesse McFarland created a customized SEO, Content, and Local Search plan that fits the needs of Meyer Stephenson and within their budget.

  • Content: expanded into other keyword opportunities to maximize traffic and stay within the desired target for cases: “discrimination law”, “retaliation”, “wage claims”, “wrongful termination”, etc.
  • SEO: increase Google’s trust by adding outreach link building from credible and relevant websites.
  • Local Search: optimized Google My Business and hundreds of third party listings and launched a reputation management campaign.


"The legal vertical is one of the most competitive industries online for SEO. To succeed on a budget requires a well thought out strategic plan that focuses on opportunities that are unique from "Justia", "FindLaw", and other large law firms.

The Results

Meyer Stephenson now has more cases that they can handle.
  • Averages over 200 calls a month from the website and Google My Business listing.
  • 1st page ranking for Employment Law and related keywords in Portland and Oregon.
  • Went from 150 website clicks per month to over 1,000 in 12 months.
Google Analytics - Website Traffic for Attorney
Website Clicks
SEO Rankings - Attorney
SEO Rankings
Google My Business Attorney
Google My Business Traffic & Calls