Me...

I love the challenge of digital marketing and helping businesses grow. It is my passion, my hobby, and my favorite thing to talk about while drinking beer.

In marketing – I’ve done a little bit of everything from demand generation, product development, and even branding. I’ve been a marketing leader in agencies, SaaS, and in media. Plus, I actively consult law firms and healthcare organizations with building a digital presence that attracts new clients and patients.

My skills: SEO, SEM, PPC, Multi-Channel Content Marketing, Email Automation, ABM, Reputation Management, and Customer Marketing.

Jesse McFarland from jessemcfarland.com
1
Years in Marketing

Start Ups, Agency, SaaS, Healthcare, Legal, Media, Retail, and More…

1
Years in saas marketing

Demand Generation, Product Management, and Business Development…

1
years of agency services

Digital Marketing, SEO, SEM for 1,000s of Businesses and Organizations…

My work...

Marketing Agency – Start Up
SaaS – Healthcare
SMB – Law Firm

About me...

Jesse & Maximus McFarland
Maximus and I crushing frozen yogurt
Overall, my favorite things in life (in this order) are family, fitness, cold beer, and marketing.

I grew up in the Northwest and moved to beautiful Denver, Colorado in 2011 with my wife to start a family. We are extremely active and always on the go. On my free time, you can find my wife and I at the gym, on the trails with our dog – Tucker, camping/snowboarding/hiking in the Rockies, or at the park coaching my son’s baseball team.

I love IPAs from Oregon and drinking a Coors Light on a hot day. My taste for beer and passion for marketing inspired me to create the Brands and Brews Marketing Podcast, where my guests and I talk about marketing while drinking beer.

In my career, I’ve purposely avoided creating a singular marketing skill-set like SEO, PPC, Content, etc. Instead, I practice all marketing channels to drive new business. I do not solely focus on KPIs to validate my work like: website traffic, lead conversions – MQLs, CPC, CTR, etc. Rather, I value the amount of new business and revenue generated from inbound marketing efforts.

My favorite marketing KPIs: ROI. CPA. Pipeline & MQO. Win Rate. Marketing Customer Acquisition COST (CAC).

Places I’ve lived:

  • San Jose, California
  • Bend, Oregon
  • Portland, Oregon
  • Vancouver, Washington
  • Denver, Colorado

Career Titles:

  • Owner, Founder, GM
  • Sr. Director of Demand Generation
  • Director of Product
  • Director of Business Development
  • Marketing Manager
  • Marketing Product Manager
  • Marketing Consultant

Colleges:

  • Gavilan College
  • Eastern Oregon University – BS
  • University of Arizona Global – MBA