Me...
I love the challenge of digital marketing and helping businesses grow. It is my passion, my hobby, and my favorite thing to talk about while drinking beer.
In marketing – I’ve done a little bit of everything from demand generation, product development, and even branding. I’ve been a marketing leader in agencies, SaaS, and in media. Plus, I actively consult law firms and healthcare organizations with building a digital presence that attracts new clients and patients.
My skills: SEO, SEM, PPC, Multi-Channel Content Marketing, Email Automation, ABM, Reputation Management, and Customer Marketing.
![Jesse McFarland from jessemcfarland.com](https://jessemcfarland.com/wp-content/uploads/2022/07/Jesse-McFarland-590X400.png)
Start Ups, Agency, SaaS, Healthcare, Legal, Media, Retail, and More…
Demand Generation, Product Management, and Business Development…
Digital Marketing, SEO, SEM for 1,000s of Businesses and Organizations…
![Tannus Quatre](https://jessemcfarland.com/wp-content/uploads/2022/07/Tannus.jpg)
![Case Study: Saas Founder Patrick Colletti](https://jessemcfarland.com/wp-content/uploads/2022/07/Patrick-Colletti.jpg)
![Kristin Foster](https://jessemcfarland.com/wp-content/uploads/2022/07/Kristin.jpg)
![Robert Meyer](https://jessemcfarland.com/wp-content/uploads/2022/07/Attorney-Case-Study.jpg)
![Heather York](https://jessemcfarland.com/wp-content/uploads/2022/07/Heather-York.jpg)
![Kirill Kniazev](https://jessemcfarland.com/wp-content/uploads/2022/08/Kirill-412X412.png)
About me...
![Jesse & Maximus McFarland](https://jessemcfarland.com/wp-content/uploads/2022/07/Jesse-McFarland-and-Maximus-Black-and-white.png)
Overall, my favorite things in life (in this order) are family, fitness, cold beer, and marketing.
I grew up in the Northwest and moved to beautiful Denver, Colorado in 2011 with my wife to start a family. We are extremely active and always on the go. On my free time, you can find my wife and I at the gym, on the trails with our dog – Tucker, camping/snowboarding/hiking in the Rockies, or at the park coaching my son’s baseball team.
I love IPAs from Oregon and drinking a Coors Light on a hot day. My taste for beer and passion for marketing inspired me to create the Brands and Brews Marketing Podcast, where my guests and I talk about marketing while drinking beer.
In my career, I’ve purposely avoided creating a singular marketing skill-set like SEO, PPC, Content, etc. Instead, I practice all marketing channels to drive new business. I do not solely focus on KPIs to validate my work like: website traffic, lead conversions – MQLs, CPC, CTR, etc. Rather, I value the amount of new business and revenue generated from inbound marketing efforts.
My favorite marketing KPIs: ROI. CPA. Pipeline & MQO. Win Rate. Marketing Customer Acquisition COST (CAC).
Places I’ve lived:
- San Jose, California
- Bend, Oregon
- Portland, Oregon
- Vancouver, Washington
- Denver, Colorado
Career Titles:
- Owner, Founder, GM
- Sr. Director of Demand Generation
- Director of Product
- Director of Business Development
- Marketing Manager
- Marketing Product Manager
- Marketing Consultant
Colleges:
- Gavilan College
- Eastern Oregon University – BS
- University of Arizona Global – MBA