I love the challenge of digital marketing and helping businesses grow. It is my passion, my hobby, and my favorite thing to talk about while drinking beer.

In marketing – I’ve done a little bit of everything from demand generation, product development, and even branding. I’ve been a marketing leader in agencies, SaaS, and in media. Plus, I actively consult law firms and healthcare organizations with building a digital presence that attracts new clients and patients.

My skills: SEO, SEM, PPC, Multi-Channel Content Marketing, Email Automation, ABM, Reputation Management, and Customer Marketing.

Jesse McFarland from
Years in Marketing

Start Ups, Agency, SaaS, Healthcare, Legal, Media, Retail, and More…

Years in saas marketing

Demand Generation, Product Management, and Business Development…

years of agency services

Digital Marketing, SEO, SEM for 1,000s of Businesses and Organizations…

My work...

Marketing Agency – Start Up
SaaS – Healthcare
SMB – Law Firm

About me...

Jesse & Maximus McFarland
Maximus and I crushing frozen yogurt
Overall, my favorite things in life (in this order) are family, fitness, cold beer, and marketing.

I grew up in the Northwest and moved to beautiful Denver, Colorado in 2011 with my wife to start a family. We are extremely active and always on the go. On my free time, you can find my wife and I at the gym, on the trails with our dog – Tucker, camping/snowboarding/hiking in the Rockies, or at the park coaching my son’s baseball team.

I love IPAs from Oregon and drinking a Coors Light on a hot day. My taste for beer and passion for marketing inspired me to create the Brands and Brews Marketing Podcast, where my guests and I talk about marketing while drinking beer.

In my career, I’ve purposely avoided creating a singular marketing skill-set like SEO, PPC, Content, etc. Instead, I practice all marketing channels to drive new business. I do not solely focus on KPIs to validate my work like: website traffic, lead conversions – MQLs, CPC, CTR, etc. Rather, I value the amount of new business and revenue generated from inbound marketing efforts.

My favorite marketing KPIs: ROI. CPA. Pipeline & MQO. Win Rate. Marketing Customer Acquisition COST (CAC).

Places I’ve lived:

  • San Jose, California
  • Bend, Oregon
  • Portland, Oregon
  • Vancouver, Washington
  • Denver, Colorado

Career Titles:

  • Owner, Founder, GM
  • Sr. Director of Demand Generation
  • Director of Product
  • Director of Business Development
  • Marketing Manager
  • Marketing Product Manager
  • Marketing Consultant


  • Gavilan College
  • Eastern Oregon University – BS
  • University of Arizona Global – MBA